Efoodapps.com Privacy Policy
Effective Date: 09/19/2025
This Privacy Policy explains how Tiny Planet Inc. and its subsidiaries and affiliates ("efoodapps," "efoodapps.com," "we," "us," or "our") collect, use, disclose, and otherwise process personal information in connection with our Platform and Services. Our Platform includes: (i) our website (efoodapps.com), including related subdomains, (ii) our mobile applications, (iii) our SMS/MMS text messaging system, (iv) application program interfaces, (v) any kiosks or other online services, and (vi) any other tools, technology, and programs now or in the future; in each case, that reference this Privacy Policy. "Services" includes all services associated with the Platform.
This Privacy Policy does not cover or address: the privacy practices of Merchants (restaurants and food providers) available on our Platform, including their authorized licensees and franchisees; or our privacy practices relating to the personal information of job applicants, employees, Delivery Partners, and other personnel.
If you see any undefined term in this Privacy Policy, it has the definition specified in our Terms of Use.
By accessing or using the Platform and/or Services, including sending text messages to our system, you agree that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Use.
Table of Contents
Personal Information We Collect
1.1. Identifiers
What We Collect: When you create an account, place an order, sign up for our text messaging service, or otherwise communicate with us, we collect identifiers such as:
- Name, address, phone number, and email address
- Unique efoodapps account numbers
- IP address and device identifiers
- Browser type, device type/model/manufacturer, operating system
- Mobile device identifiers (UDID, IDFA, etc.)
- Social media identifiers (if you connect social accounts)
How We Collect:
- Directly from you when you provide information
- Automatically when you use our Platform
- From third-party authentication services (Google, Facebook, Apple)
- From other efoodapps users who refer you or include you in group orders
- From organizations you're part of (employers, universities) for enterprise services
How We Use: We use identifiers to:
- Create and manage your account
- Facilitate order and delivery services through our text-based system
- Communicate with you about orders, services, and account matters
- Send SMS/MMS messages for order updates and notifications
- Analyze and improve our Platform and Services
- Detect and prevent fraud, abuse, and security threats
- Send marketing communications (with your consent)
- Personalize your experience and recommendations
How We Share: We may share identifiers with:
- Advertising networks and partners for cross-context behavioral advertising
- Trusted business partners for promotional offers and account linking
- Service providers who assist with platform operations
- Merchants and delivery partners as needed for order fulfillment
Retention Period: We retain identifiers for as long as you have an account with efoodapps, and for such additional period as necessary to comply with legal obligations and defend against legal claims.
1.2. Payment Information
What We Collect:
- Credit and debit card details
- Payment method preferences
- Transaction history and payment confirmations
How We Use:
- Process payments for orders
- Detect and prevent payment fraud
- Manage refunds and credits
- Facilitate future transactions
How We Share: We do NOT sell payment information or share it for advertising purposes. We may disclose payment information to:
- Payment processors (such as Stripe, Square, or similar services)
- Service providers for fraud detection
- Legal authorities as required by law
Retention Period: We retain payment information for as long as you have an account, and for additional periods required for legal and regulatory compliance.
1.3. Commercial Information
What We Collect:
- Order history and purchasing patterns
- Restaurant preferences and favorite items
- Order frequency and timing patterns
- Delivery preferences and special instructions
- Promotional offer usage and rewards program progress
- Cart abandonment and browsing behavior
How We Use:
- Facilitate current and future orders
- Personalize restaurant and menu recommendations
- Manage loyalty and rewards programs
- Analyze usage patterns to improve services
- Detect fraudulent ordering patterns
- Send targeted marketing communications
How We Share: We may share commercial information with:
- Advertising partners for personalized advertising
- Business partners for promotional offers
- Analytics providers for service improvement
- Merchants for reward program participation
Retention Period: Commercial information is retained for as long as you have an account and for additional periods necessary for business operations and legal compliance.
1.4. Text Messaging and Communication Data
What We Collect:
- SMS/MMS message content and metadata
- Phone numbers and carrier information
- Message delivery status and timing
- Communication preferences and opt-out requests
- Customer service chat logs and call recordings
How We Use:
- Facilitate our core text-to-order service
- Send order confirmations and status updates
- Improve our messaging platform and services
- Train customer service representatives
- Ensure message delivery and system reliability
How We Share: We do NOT sell communication content or share it for advertising. We may share with:
- SMS/MMS service providers for message delivery
- Customer service platforms (such as Zendesk)
- Technical service providers for system maintenance
Retention Period: Communication data is retained for as long as necessary to provide services and resolve customer issues, typically for the duration of your account plus additional periods for legal compliance.
1.5. Internet Usage Information
What We Collect:
- Website browsing history and page views
- Click patterns and interaction data
- Search terms and menu browsing behavior
- Email open rates and click-through rates
- Mobile app usage patterns
- Referral sources and site navigation paths
How We Use:
- Analyze and improve Platform functionality
- Personalize user experience and recommendations
- Optimize website and app performance
- Evaluate marketing campaign effectiveness
- Detect and prevent fraud and abuse
- Conduct A/B testing and user research
How We Share: We may share usage information with:
- Analytics providers (Google Analytics, etc.)
- Advertising networks for targeted advertising
- Business partners for performance measurement
- Service providers for platform optimization
Tracking Technologies: We collect this information through:
- Mobile SDKs and app analytics
- Pixel tags and embedded scripts
- Local storage and session storage
Retention Period: Usage information is retained for as long as you have an account and for additional periods necessary for analytics and business operations.
1.6. Geolocation Data
What We Collect:
- Approximate location from IP address
- Precise location from GPS (with your permission)
- Delivery addresses and location history
- Location-based search and browsing patterns
How We Use:
- Facilitate food delivery services
- Show nearby restaurants and estimated delivery times
- Improve location-based recommendations
- Optimize delivery routes and timing
- Provide location-specific promotions
How We Share: We do NOT sell geolocation data or share it for advertising purposes. We may share with:
- Delivery partners for order fulfillment
- Mapping service providers (Google Maps)
- Service providers for fraud detection
Location Controls: You can control location sharing through:
- Device settings for app permissions
- Browser settings for website location access
- Account preferences for location-based features
Retention Period: Geolocation data is retained for as long as you have an account and for additional periods necessary for service provision and legal compliance.
1.7. Audio and Video Information
What We Collect:
- Customer service call recordings
- Video content from customer support interactions
- Voice messages or audio content you provide
How We Use:
- Improve customer service quality
- Train customer service representatives
- Resolve disputes and complaints
- Analyze service improvement opportunities
How We Share: We do NOT sell audio/video content or share it for advertising. We may share with:
- Customer service platform providers
- Quality assurance service providers
- Legal authorities as required
Retention Period: Audio and video information is retained for customer service quality purposes and legal compliance requirements.
1.8. Protected Characteristics
What We Collect:
- Age (for alcohol purchases and legal compliance)
- Date of birth (for age verification)
How We Use:
- Verify age for alcohol and age-restricted purchases
- Comply with legal requirements
- Provide age-appropriate services
How We Share: We do NOT sell protected characteristics or share them for advertising. We may share with:
- Age verification service providers
- Legal authorities as required
Retention Period: Protected characteristics are retained for as long as necessary for legal compliance and service provision.
1.9. Student and Enterprise Information
What We Collect:
- Student ID numbers and campus card information
- University or employer affiliation
- Campus dining account information
- Enterprise account details and permissions
How We Use:
- Enable campus dining and enterprise services
- Process payments through institutional accounts
- Provide organization-specific features
- Manage group ordering capabilities
How We Share: We may share with:
- Your educational institution or employer
- Campus food service providers
- Enterprise service providers
Retention Period: Student and enterprise information is retained for the duration of your affiliation and as required for institutional record-keeping.
1.10. Inferences and Preferences
What We Create: Based on your activity, we may make inferences about:
- Food preferences and dietary restrictions
- Ordering patterns and timing preferences
- Price sensitivity and promotional responsiveness
- Delivery preferences and location patterns
How We Use:
- Personalize restaurant and menu recommendations
- Customize promotional offers
- Improve service timing and availability
How We Share: We do NOT sell inferences or share them for third-party advertising purposes. We may use inferences internally for service improvement.
Retention Period: Inferences are retained for as long as they remain relevant for service personalization and for the duration of your account.
1.11. Other Circumstances for Data Use and Disclosure
In addition to the above, efoodapps may use or disclose your personal information for:
Service Provision:
- Providing information to Merchants, delivery providers, and payment processors
- Enabling order processing and fulfillment
- Facilitating customer support services
Legal Compliance:
- Responding to subpoenas, court orders, and law enforcement requests
- Complying with regulatory requirements and reporting obligations
- Protecting legal rights and defending against claims
Business Operations:
- Fraud detection and prevention
- Risk assessment and security investigations
- Debt collection and payment processing
- Contract enforcement and dispute resolution
Corporate Transactions:
- Mergers, acquisitions, and business transfers
- Asset sales and corporate restructuring
Third-Party Processors: When we share information with third parties, they process it according to their own privacy policies. For example:
- Payment processors like Stripe or Square have their own privacy policies
- SMS providers have separate data handling practices
- Analytics providers operate under their own privacy frameworks
Affiliate Sharing: We may share information with:
- Other companies owned by efoodapps Holdings Inc.
- Subsidiaries and parent companies
- Affiliated businesses for operational purposes
- Your Rights and Choices
2.1. Opting Out of Cross-Context Behavioral Advertising and "Sales"
Under certain state laws, you may have the right to opt out of:
- Cross-context behavioral advertising
- "Sales" of your information (which may include sharing for advertising purposes)
What This Includes:
- Sharing identifiers, usage information, and commercial data with advertising partners
- Analytics that result in disclosure to third parties
- Account linking with trusted partners for marketing purposes
How to Opt Out:
- Visit [efoodapps.com/privacy-choices] or email [email protected] with "Do Not Sell" in the subject line
- Use browser-based controls like Global Privacy Control (GPC)
- Adjust device settings for tracking limitations
Device-Specific Controls:
- iOS devices: Use "Ask App Not to Track" feature in iOS settings
- Android devices: Select "Opt out of Ads Personalization" in Google settings
- Browsers: Enable "Do Not Track" signals (where supported)
2.2. Controlling Cookies and Tracking Technologies
Browser Controls: Most browsers allow you to:
- Receive notifications before accepting cookies
- Set preferences for different types of cookies
Analytics Opt-Out:
- Other providers: Check their individual opt-out mechanisms
Interest-Based Advertising: Opt out of targeted advertising through:
2.3. Text Message Controls
Order-Related Messages:
- Reply "STOP" to order notification numbers to unsubscribe
- Reply "START" to resubscribe to order notifications
- Reply "HELP" for assistance
Promotional Messages:
- Reply "STOP" to promotional message numbers
- Adjust preferences in your account settings
- Contact customer service for additional options
Important Notes:
- Unsubscribing from promotional messages won't affect order-related notifications
- You may still receive individual messages from restaurants and delivery partners
- Standard message and data rates apply
2.4. Push Notifications and Device Access
Control through your device settings:
- Location access: Manage through device privacy settings
- Push notifications: Enable/disable through app notification settings
- Camera and microphone: Control access for customer service features
- Contacts: Manage access for referral features
2.5. Communication Preferences
Email Communications:
- Click "unsubscribe" links in promotional emails
- Update preferences in your account settings
- Contact customer service for assistance
Required Communications: You cannot opt out of:
- Account verification and security notifications
- Order confirmations and delivery updates
- Important service announcements
2.6. Additional Privacy Rights
Depending on your location, you may have rights to:
Access: Request a copy of personal information we have about you
Correction: Update or correct inaccurate personal information
Deletion: Request deletion of your personal information (with certain exceptions)
Portability: Receive your personal information in a portable format
Restriction: Request limitation of how we process your information
Objection: Object to certain types of processing
How to Exercise Rights:
- Mail: efoodapps Holdings Inc., PO Box 67, Artesia, CA 90702
- Online: Use our privacy request portal (when available)
Identity Verification: We may need to verify your identity before processing requests by:
- Requesting additional information
- Asking you to log into your account
- Confirming through alternative contact methods
Response Times: We will respond to privacy requests within the timeframes required by applicable law, typically within 30-45 days.
Appeals Process: If we deny your request, you may appeal by:
- Providing additional information to support your request
- Contacting relevant state privacy authorities if applicable
2.7. Authorized Agent Requests
You may authorize someone else to submit privacy requests on your behalf by:
- Providing written authorization
- Submitting power of attorney documentation
- Completing our authorized agent verification process
We may need to verify both your identity and the agent's authority before processing the request.
- International Data Transfers and Security
3.1. Data Storage and Transfer
International Users: If you access our Platform from outside the United States, your information will be transferred to and processed in the United States. By using our services, you consent to this transfer.
Data Protection: The United States may not have the same data protection laws as your jurisdiction. We implement appropriate safeguards to protect your information during international transfers.
3.2. Data Security
Security Measures: We employ multiple layers of security including:
- Encryption of data in transit and at rest
- Secure data centers with physical access controls
- Regular security audits and penetration testing
- Employee training on data protection
- Access controls and authentication systems
Your Responsibility: You can help protect your information by:
- Using strong, unique passwords
- Enabling two-factor authentication where available
- Keeping your device and apps updated
- Not sharing account credentials
- Logging out of shared devices
Security Incidents: If you suspect unauthorized access to your account:
- Change your password immediately
- Monitor your account for suspicious activity
- Consider enabling additional security features
Limitations: While we implement strong security measures, no system is completely secure. We cannot guarantee absolute security of information transmitted over the internet.
- Children's Privacy
4.1. Age Restrictions
Our Platform and Services are not directed to children under 16. We do not knowingly:
- Collect personal information from children under 16
- Sell or share personal information of children under 16
- Target advertising to children under 16
4.2. Parental Notice
If we learn that we have collected personal information from a child under 16, we will:
- Delete the information as quickly as possible
- Notify parents or guardians if contact information is available
- Implement additional safeguards to prevent future collection
4.3. Reporting
If you believe we have collected information from a child under 16, please contact us immediately at [email protected] with "Child Privacy Concern" in the subject line.
- Third-Party Links and Services
5.1. Third-Party Integration
Our Platform may include links to or integration with third-party services such as:
5.2. Third-Party Responsibility
We are not responsible for:
- Third-party privacy practices
- Content or services provided by third parties
- Data collection by linked websites
- Security of third-party services
5.3. Recommendation
We encourage you to review the privacy policies of any third-party services you use in connection with our Platform.
- Promotional Activities
6.1. Contests and Sweepstakes
When we offer promotional activities, we may:
- Collect additional information for participation
- Share information with co-sponsors
- Apply additional terms and conditions
6.2. Partner Promotions
For joint promotional activities with business partners:
- Partner privacy policies may apply
- Information may be shared with promotional partners
- Specific terms will be provided at the time of participation
6.3. Conflict Resolution
If promotional terms conflict with this Privacy Policy, the promotional terms will control for that specific activity.
- State-Specific Disclosures
7.1. California Residents
California "Shine the Light" Law: California residents may request information about third parties to whom we've disclosed personal information for direct marketing purposes. To make this request:
- Mail: efoodapps Holdings Inc., PO Box 67, Artesia, CA 90702
- Subject: "California Shine the Light Notice"
- Allow 30 days for response
California Consumer Privacy Act (CCPA): California residents have specific rights under the CCPA, including:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt out of sales of personal information
- Right to non-discrimination for exercising privacy rights
7.2. Washington State Residents
My Health My Data Act (MHMDA): Some restaurants on our Platform sell health-related items like over-the-counter medications. If you purchase such items:
Information Collected: Records of health-related purchases that may include:
- Information about health conditions or treatments
- Reproductive or sexual health information
How We Use:
- Facilitate order and delivery
- Detect fraud and maintain security
- Comply with legal requirements
How We Share:
- With restaurants and delivery partners for order fulfillment
- With payment processors for transaction processing
- As required by law or legal process
Your Rights: Washington residents may request access to or deletion of health-related purchase data. If we deny your request, you may appeal by emailing [email protected].
7.3. Other States
As additional state privacy laws take effect, we will provide relevant disclosures and ensure compliance with applicable requirements.
- Changes to This Privacy Policy
8.1. Updates and Notifications
We may update this Privacy Policy periodically. When we make changes:
- We will update the "Effective Date" at the top
- We may notify you via email, text message, or Platform notification
- Material changes will be communicated with prominent notice
8.2. Continued Use
Your continued use of our Platform after changes become effective constitutes acceptance of the updated Privacy Policy.
8.3. Disagreement with Changes
If you do not agree with changes to this Privacy Policy:
- You may close your account
- You should stop using our Platform and Services
- You may contact us with concerns or questions
- Contact Information
9.1. Privacy Questions and Requests
For privacy-related questions, requests, or concerns:
Email: [email protected] Subject Line: Use "Privacy Request," "Privacy Question," or describe your concern Mail: efoodapps Holdings Inc. Attention: Privacy Team PO Box 67 Artesia, CA 90702
9.2. Customer Service
For general customer service:
- Text our customer service number (provided in your account)
- Visit efoodapps.com/support
- Use the help features in our mobile app
9.3. Security Concerns
For security-related issues:
- Report suspected fraud or unauthorized access immediately
9.4. Response Times
We aim to respond to privacy requests and concerns within:
- 48 hours for security issues
- 5 business days for general privacy questions
- 30-45 days for formal privacy rights requests (as required by law)
Important Security Notice: Please do not include credit card information, Social Security numbers, or other sensitive personal information in your email communications with us.
This Privacy Policy was last updated on 09/19/2025. We encourage you to review this policy periodically to stay informed about how we protect your information.
